Thank you for voting us 1st place three times!

For the eighteenth time, MOTORRAD readers have voted for the best brands in the areas of clothing, accessories and services as part of the renowned “MOTORRAD OF THE YEAR” reader poll.

A total of exactly 50,096 MOTORRAD readers and users took part in the MOTORRAD OF THE YEAR / BEST BRAND 2023 reader campaign.

As in previous years, this number of participants was notarized. The BEST BRANDS 2023 were chosen in a total of 22 categories.

For the sixth time in a row Held is again three times on top of the BEST BRAND podium.


With 69% of all votes, we were able to claim the coveted title of “BEST BRAND” in our parade discipline of “motorcycle gloves” for the 18th time in a row. We were thus able to maintain our undisputed leading position this year and thus continue on the successes of previous years.

Motorcycle gloves convince from… 2023 2022 2021
Held 69% 70,3% 67,6%
Alpinestars 35,6% 32,3% 31%
Reusch 27,6% 23,4% 24%


We were again named BEST BRAND in the textile clothing category, winning over 51.1% of all readers with our textile jackets and pants. We secured this title for the ninth time in a row and were able to improve the result even further compared to the previous year.

Textile clothing convinces from… 2023 2022 2021
Held 51,1% 48,5% 46,6%
Rukka 39,9% 38,4% 36,2%
Dainese 35,8% 34% 30,5%


For the fifth time in a row we were able to defend our title in the category Biker Jeans and were again chosen BEST BRAND. We are very proud to be at the top again with 42.5% of all votes.

Biker Jeans convince from… 2023 2022 2021
Held 42,5% 48,6% 42,7%
Dainese 36,2% 35% 33,3%
Alpinestars 33,1% 37,9% 35,3%

In addition, Held achieved further top 10 results in the following categories:

  • Airbag vests: 3rd place
  • Backpacks: 3rd place
  • Leather: 4th place
  • Boots: 5th place
  • Luggage: 6th place

Thank you for your loyalty and trust in our products!

Your family Held and the whole team of Held Biker Fashion

Questions about our products?

You can also find all information in the Held App

Or check out our social media pages


You can also find all information in the Held App

Or check out our social media pages