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MOTORRAD Magazine's BEST BRAND 2020 - Thank YOU!

For the 15th year running the readers of MOTORRAD have been voting for their Motorcycle of the year and their favorite clothing and accessories in »BEST BRAND 2020«.
The editorial staff of the biggest motorcycle magazine in Europe asked more than 45,000 bikers which brands offer the best products in the respective categories in their experience .

We are delighted to win three titles again in the BEST BRAND awards 2020. Held achieved the magical hat-trick of first place finishes again and also achieved podium positions in 2 further categories.

With 69,1% of all votes this year, we secured the BEST BRAND award for the 15th consecutive year meaning we have won this category every year of the award's existence. We were able to maintain our undisputed leadership position in our flagship discipline this year and even further improved our result compared to the previous year.


Gloves convince from... 2020 2019 2018
Held 69.1% 68.6% 63.4%
Alpinestars 30.6% 32.8% 28.1%
Vanucci 25.0% 27.1% 21.5%

Textile clothing:
In the category textile clothing, we were once again able to assert ourselves as BEST BRAND, winning over 41.8% of all readers votes with our textile jackets and trousers. We have now received this award for the sixth time in a row.


Textile clothing convinces from... 2020 2019 2018
Held 41.8% 45.0% 39.6%
Rukka 35.7% 41.3% 37.8%
Dainese 32.3% 37.0% 29.6%

Biker Jeans (Aramid Fabric):
After the premiere last year, we were able to defend our title in the Biker Jeans category in 2020 and were once again voted BEST BRAND. We are very proud of the fact that we were able to maintain our previous year's result and with 42.7% of all votes are once again at the top of the list.


Biker Jeans convince from... 2020 2019 2018
Held 42.7% 44.8% 17.9%
Dainese 36.0% 41.7% 14.5%
Vanucci 34.4% 36.2% 25.0%

Backpacks from HELD convined 32,4% of all voters which results in 2nd position in this category.

In the category protectors we have improved our result constantly in the past years. In 2020 we are again on the winner's podium and reached the 3rd place in the vote while decreasing the gap to the two top positions.

In the following categories, we have also achieved good results:

  • Leather apparel: #4 (2019: #4)
  • Boots: #5 (2019: #6)
  • Luggage: #6 (2019: #6)

This effort would not be possible without you.

So Thank you for your faith in the Held brand over the past years.

Your family Held and the whole team from Held Biker Fashion!

Questions about our products? +49 (8321) 6646-0

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