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Best Brand 2018 – Thank you!

Hat-trick of wins

Dear customers,
For the 13th time in a row the readers of MOTORRAD magazine have voted for their Motorcycle of the year and their favorite clothing and accessories »BEST BRAND 2018«.
The editorial staff of the biggest motorcycle magazine of Europe asked 50.000 bikers which brands in their relative categories offer the best products.
We are delighted to win multiple titles yet again. In the 2018 BEST BRAND Held achieved the magical hat-trick of first place finishes achieved a podium position in 2 further categories.

Best Brand 2018

Unchallenged pole position in our key category!
With 63,4% of all votes, we secured the best brand award for the 13th time in a row. This year, the undisputed leadership position was grown up by 1,5% to the second place.

Best Brand 2018

Textile clothing:
We are particular proud of our repeated defense of the BEST BRAND title in the category textile clothing, our 4th win in a row in this important category – we bring home to the Allgäu Alps.

Best Brand 2018

In this category we surged once again first place. 28,6% of all interviewees appreciated the functionality and universalism of our backpacks giving us the win in this category.

Biker Jeans:
Held Biker Jeans convinced 17,9 % of all interviewees meaning we were awarded 2nd position in this young category. In its third year we could hold our ground in this important category. Maybe we can redouble our efforts to take this title next year.

In the protector category we have improved our result constantly in the past years. This year 2018 we are again on the winner's podium and reached the 3rd position while decreasing the gap to the top positions.

In the following categories, we have also achieved noteworthy:

  • Leather apparel: position 4 (2017: position 4)
  • Boots: position 6 (2017: position 7)
  • Luggage: position 6 (2017: posision 6)
  • Helmets: position 11 (2017: position11)

This effort would not be possible without you. So Thank you for your faithfulness for many years.

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